As online communication becomes more and more brief (case in point, Twitter) you have to wonder how this will eventually affect offline (print) advertising. Twitter wouldn’t be the Industrial Development Painting first option that comes to mind for an industrial company’s advertising efforts, but let’s face it: the online world is affecting the way we communicate in all areas of life.
The exploding popularity of social networking sites like Twitter, Facebook, Linked In, etc. should be a signal to all marketers, including industrial B to B, that ads that convey a message quickly and concisely may have an advantage over ads that force readers to plow through too much text, puzzle over a picture that is unrelated to the headline, figure out complicated charts – or all of the above. I’ve been seeing more and more ads that are perfect examples of the “less is more” concept. Here’s a few:
A recent Honeywell ad promotes its OnWirelessA� universal wireless network which supports multiple industrial applications simultaneously. The headline “sky’s the limit” towers above an image of a young boy holding up a remote control as his model airplane soars above in the sky. The final line of the brief text says, “why stay chained to multiple networks, when there is one that will let you soar. OneWirelessA�.” There’s a phone number and their website address – no international physical addresses. Not only does the headline, image, and final statement all tie together nicely, the image of the young boy and his remote control airplane invokes nostalgia in many men, especially those with an engineering or more analytical type mind – obviously the target audience for this ad. What future engineer hasn’t tinkered with a toy like a remote control airplane at some point?
In its ad, The Vancouver Convention Centre quickly makes the point that gatherings at its facility are definitely not dull. The stage is set with an image of an empty, run-of-the-mill conference room complete with clock, water cooler and a set of mismatched chairs. Who hasn’t sat in one of those? The headline says it all: “The most interesting thing in a meeting room shouldn’t be the clock.” In the next breath, the convention center states, “Conventions should inspire,” and then invites readers to visit its Web site.
ITT’s ad for ANGEL services – Airborne Natural Gas Emission Lidar – uses powerful imagery and brief, compelling text to drive home the point that their technology saves millions of dollars for their customers. Superimposed over an ariel photo of a suburban community is (what appears to be) an infrared read-out strip, showing with absolute clarity what must be a significant pipeline leak. Above the read-out, the headline text reads: “Many of our clients don’t think they have leaks.’ Underneath the readout: ‘Until they become our clients.” The sub-head states their value proposition simply and eloquently: “Survey more miles. Find more leaks. Save more money.”
At a time when 140-character messages are becoming the limit of our focusing Hotel …
Tag: effective
Automated Assembly Is an Effective Automated Manufacturing Process
Automated assembly comes in various shapes and sizes depending on the types of products that require assembly. Assembly is a core work effort in the automated manufacturing process. Automated assembly contributes benefits to the automated manufacturing process and should be optimized to fit in with the other processes that have to be done in the manufacturing operation. Setting Up Industries There are four basic types of automated assembly that can be included in the automated manufacturing process. These are single work cell, flexible, synchronous, and non-synchronous automation. The optimum application of any one of these assembly types will have to be dictated by the configuration of manufacturing that will be used in concert with the assembly.
Single work cell automated assembly, as a part of the automated manufacturing process, performs the entire assembly of a product in a single work cell. This operation is best applied in high-volume manufacturing that requires for products with a small number of parts to be assembled to complete a given unit. This unit, once assembled, can be a finished product or it can be a sub-assembly that will be included in further assembly to build a finished product. In a lot of cases the single work cell automated assembly process can be just one part of several such work cells that build sub-assemblies for the production of other finished parts.
Synchronous automated assembly can be set up in the automated manufacturing process in either rotary, sometimes called circular, in-line, or carousel configurations. Any of these configurations requires that all the movement from work cell to work cell in the assembly process keep moving continuously. If any part of the assembly process breaks down or stops then all the processes in assembly will stop. There is no in-process inventory with this process. This type of set up is very effective for high-speed automated assembly because of its non-stop nature. The process runs as fast as the character of the machines and the parts will allow. Synchronous automation usually is used to assemble small, lightweight parts.
Non-synchronous automated assembly is a manufacturing operation that allows for the movement of products from one work cell to another at different rates. If there is a lot of time required for the completion of one step in the assembly process, and other steps in the process are performed at different rates, then this is the type of assembly automation that can be used very effectively. There may be some accumulation of in-process products at different points in the assembly process. The production rates for the non-synchronous assembly processes are inherently slower than the rates provided by synchronous processes. These slower processes have more flexibility in the types and sizes of products that can be assembled, so they are used in many more instances than synchronous assembly automation. The fact that in-process products can be accumulated between work cells allows these assembly processes to keep working in some areas if other parts of the process have stopped. The configuration of …
Doing Effective Work With Industrial Air Compressors
When tackling a major task such as framing a new house, sandblasting the old paint off a car so that you can apply a brilliant candy paint job, or riveting a piece of machinery together with a pneumatic rivet gun, you don’t need a weak, lightweight, or flimsy compressor that can barely reach 90 psi when working at full blast. A powerful compressor is needed for tough, demanding jobs – and Industrial Air compressors do their best to fill this role with their line of heavy duty machines.
The smallest air compressors made by Industrial Air are somewhere in the vicinity of 20 gallons (the volume of the air tank), and are fashioned in the firm’s usual upright or “vertical” tank configuration. Horizontal tanks of the “hot dog” type are found here and there in their product range, but their focus is overwhelmingly on upright types, some as tall as 77 inches or more.
The largest air compressors made by Industrial Air are 120 gallon giants suited to the heaviest tasks – long periods of riveting, sanding, spraying, and grinding or cutting. Painted the usual sleek, glossy What Can A Level 2 Electrician Do black that the firm has adopted as its “livery” color, this model is one of the few horizontal types, configured rather like an outdoor propane tank with the main machinery atop the air cylinder.
Even at this size, however, the machine is powered by electricity, meaning it can be used in a confined space without concern about asphyxiating or explosive fumes building up in the air. This machine – and the smaller 60 gallon and 80 gallon compressors that are also part of the range – provides up to 175 psi at maximum pressure, though 100 psi is considered the normal operating pressure. At maximum psi, the device provides 30.2 cubic feet per minute.
In performance terms, most Industrial Air compressors feature two stage engines, though some of the lower end models are single stage. Most include a built in magnetic starter to get the machine fired up as quickly as possible when What Is Industry Research you are ready to start working. Industrial has also taken care to make cooling very efficient in their compressors, which helps to lessen the chance of breakdown in the short term and increases the overall life of the machine.
The air compressors engineered by Industrial are clearly made to last. Along the way, they can be expected to endure a high, steady workload such as is usually found in commercial situations. The tanks are made of cast iron, which is noted for its solidity and strength. Flywheels are also cast iron, while valves are made out of hardened steel. The belt guard is made of heat conducting metal, which helps to explain why the devices run cooler than otherwise equivalent ones from other companies.
Industrial Air compressors are designed expressly to meet your most challenging work head on and provide you with reliable, powerful air pressure every day and …
Doing Effective Work With Industrial Air Compressors
When tackling a major task such as framing a new house, sandblasting the old paint off a car so that you can apply a brilliant candy paint job, or riveting a piece of machinery together with a pneumatic rivet gun, you don’t need a weak, lightweight, or flimsy compressor that can barely reach 90 psi when working at full blast. A powerful compressor is needed for tough, demanding jobs – and Industrial Air compressors do their best to fill this role with their line of heavy duty machines.
The smallest air compressors made by Industrial Air are somewhere in the vicinity of 20 gallons (the volume of the air tank), and are fashioned in the firm’s usual upright or “vertical” tank Product Manufacturing Company configuration. Horizontal tanks of the “hot dog” type are found here and there in their product range, but their focus is overwhelmingly on upright types, some as tall as 77 inches or more.
The largest air compressors made by Industrial Air are 120 gallon giants suited to the heaviest tasks – long periods of riveting, sanding, spraying, and grinding or cutting. Painted the usual sleek, glossy Industrial Engineering Jobs Near Me black that the firm has adopted as its “livery” color, this model is one of the few horizontal types, configured rather like an outdoor propane tank with the main machinery atop the air cylinder.
Even at this size, however, the machine is powered by electricity, meaning it can be used in a confined space without concern about asphyxiating or explosive fumes building up in the air. This machine – and the smaller 60 gallon and 80 gallon compressors that are also part of the range – provides up to 175 psi at maximum pressure, though 100 psi is considered the normal operating pressure. At maximum psi, the device provides 30.2 cubic feet per minute.
In performance terms, most Industrial Air compressors feature two stage engines, though some of the lower end models are single stage. Most include a built in magnetic starter to get the machine fired up as quickly as possible when you are ready to start working. Industrial has also taken care to make cooling very efficient in their compressors, which helps to lessen the chance of breakdown in the short term and increases the overall life of the machine.
The air compressors engineered by Industrial are clearly made to last. Along the way, they can be expected to endure a high, steady workload such as is usually found in commercial situations. The tanks are made of cast iron, which is noted for its solidity and strength. Flywheels are also cast iron, while valves are made out of hardened steel. The belt guard is made of heat conducting metal, which helps to explain why the devices run cooler than otherwise equivalent ones from other companies.
Industrial Air compressors are designed expressly to meet your most challenging work head on and provide you with reliable, powerful air pressure every day and every week for …