Due to hours of service rules for truck drivers, it makes sense for truckers to keep all stops to a minimum. So, if they need to use the restroom, buy fuel, eat, take a shower, get coffee, sleep, send emails, clean the windows, or wash the truck it makes sense to get it all done at one location with one Service Industry Types stop or the fewest possible. This has been a bundling bonanza for truck stops catering to the drivers, and most travel and truck centers have all that and more, including a general or convenience store. Okay so, let’s talk about this, and the challenges of a single location “truck wash” shall we?
Now then, one of the best places you can advertise and market would be at a truck and travel center, and you should choose the truck stops on any major routes leading by your business, within a 250 – 300 mile radius. Some truck stops do have truck washes on their property, or across the street. If this happens it might be difficult to advertise your truck wash at those locations.
However, often there are competing truck stops across the freeway from each other, one with a truck wash, and one without. The one without may wish to help you advertise to make up for the fact that they don’t have a wash on the property as their nearest competitor does. Likewise, overall, most truck stops don’t have a wash, and therefore you are not in competition with them, and therefore you should ask them if you can put up your flyers, business cards, or leave newsletters in their break room.
Indeed, I can remember one time I was at a truck stop in my mobile command center, and some cute gals came up to me and they asked me if I needed my truck cleaned, then they handed me a flyer, and on the back of the flyer was a map of exactly how to get to the truck cleaning Production Planning And Control facility. I smiled, because as a businessperson I knew exactly what they were doing, and I thought that the owner of the truck cleaning company was quite wise to send cute gals to the truck stop to hand out flyers, and invite truck owners and truck drivers to their location.
Unfortunately, in my case it was in the opposite direction in which I was traveling, but I must have kept that flyer for six months. When I came back through the area again, I actually did stop there and get my truck cleaned. It’s amazing what you can do to increase the volume and number of trucks coming through your automated truck wash if you will just use a little bit of grassroots marketing, and think about how you can sell to truck drivers while they are parked. Indeed I hope you will please consider all this and think on it.…
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Pharmaceuticals Case Study – Heading Towards Customized Treatment
Many pharmaceutical companies are talking about an impending change in the industry that promises to radically change the way treatment is offered to patients. Gone are the days of generic drugs and bulk therapies that are intended for the masses instead of focusing on the needs of an individual.
What are the forces that have pushed the pharmaceutical industry to think f making such a change? The conventional “one-drug for all” is not considered suitable for the current population. This is due to both the rising cost of health care and the increase in the number of senior citizens who need more medical attention. Secondly, health care providers are thinking from the angle of providing treatment that is more effective so that the error is reduced and both time and money is not wasted in imparting treatment that is not effective.
The implementation of this customized treatment will not be limited to pharmaceutical companies only. Successful collaboration between drug companies, physicians, and employers will Importance Of Service Sector Ppt help to ensure that the individuals get the level of care and treatment that they need and do not have to endure the inconvenience and hassle of taking drugs that just do not work.
How is customized treatment possible? Here is where genomics and biological markers and indicators come into place. Research is already underway and pharmaceutical companies are investing in finding new ways of diagnosing and treating particular problems in individuals. Refilling prescription drugs will no longer be the norm – instead patients will be tested for their current condition and given the appropriate medications according to the new diagnosis.
As the scenario stands now, there is a large chunk of patients who do not benefit from the available treatment options. This could be due to their inability to get the right treatment in a timely manner, do not respond to these drugs or do not follow the recommendations International Competition give by their physicians. By offering personalized treatment to these individuals pharmaceutical companies hope to capture this segment and reduce the number of cases and lawsuits that ensue because of negligence and ineffective treatment.
Although pharmaceuticals companies are apprehensive about how these changes will affect their business potential, there are also those that believe that in the end customized treatment will help align the pharmaceutical business in the right direction and help to treat more patients effectively.
Since customized treatment is dependent on the availability of personal information about individual patients, there are concerns about the privacy and security of this data. Therefore, new laws have to be implemented so that companies do not use this information against their employees that adversely affect their medical coverage.…