Conversational Digital Marketing
Did you realize that all these Digital Marketing trends for 2024 so far are based on the humanization of the virtual world? As consumer preferences evolve, brands have strived to create more meaningful and personalized interactions! Take for example the chatbots I mentioned in the Social Selling trend. The initial objective of this trend was to allow the customer to self-serve before speaking to a human.
In other words, the application of automated conversations was limited to taking the customer from point A to point B. Paying a bill, checking data, answering common questions and things like that. Except that chatbots took hold so well that the trend evolved into Conversational Marketing. Also called Conversational Marketing, the objective here is not only to take the customer from one point to another. But to create new points of contact to do Marketing and sell based on a humanized conversation. Ecommerce web design Dubai can help your problem.
Automating processes and communications
Don’t get me wrong: chatbots are still used to automate much of this conversation (in order to take the customer to a real human being when closing a deal). But this automation needs to sound as less robotic as possible. So today, it’s not just about automating processes and communications. Companies are also using AI-powered chatbots and virtual assistants to understand and respond to users’ specific needs. I found research that shows that 75% of queries will be resolved by chatbots in 2024. One thing is a fact: if you’re not thinking about it yet, you should!
The ability to personalize the conversation based on interaction history. Online behaviors and individual preferences is a very important point for improving the customer experience. In addition to increasing the number of hot leads that reach the sales sector (with real people, ready to close a deal). Conversational Marketing strengthens the relationship between potential customers and the brand. Taking advantage of the infinite possibilities of Artificial Intelligence! The professional Ecommerce website development Dubai here.
Multichannel Communication (Omnichannel)
The name says it all: Multichannel Communication (Omnichannel) brings together all the company’s communication points in one place. It means that all incoming emails, all direct messages from Instagram, Facebook Messenger and even a phone number will end up on a single platform. From this platform, communication can be redirected to the right sector or person in charge. Who will have access to a very rich profile of the customer who is contacting you. Being able to access their entire communication and behavior history.
This speeds up and personalizes customer service, and cuts a lot of spending in the communications sector because. Instead of managing several platforms separately, everything is funneled into a central information. Access and interactions center, with internal subdivisions. These are the Digital Marketing trends for 2024. Because segregated communication was an apparently unsolvable problem (other than hiring more people and buying more tools).
Even Orgânica partnered with RD Station Conversas to implement Multichannel Communication — because we drink from the source and practice each of the tips we give you! Humanization is the keyword for Digital Marketing trends in 2024. I hope there is no doubt about that!
Influencer Digital Marketing and micro influencers
Influencer Marketing continues its expansion trajectory in 2024. With an emphasis on collaboration with micro influencers. The rise of these niche influencers is redefining ecommerce website Dubai by offering reach and engagement advantages to more segmented audiences. Unlike macro influencers, micro influencers have narrower, but highly engaged, audiences.
This characteristic makes them more effective when targeting messages to specific niches, providing a truer and closer connection with the target audience. Another important factor is that this strategy is expanding its reach into areas such as healthcare, sustainability, and other constantly expanding niches. In 2024, brands can expect collaboration with micro influencers. Be an approach to build trust and engagement with the audience!