Europe and North America have unrivalled pedigrees as far as pen manufacturing goes but in recent years their high manufacturing costs has meant that the majority of unbranded pens have now switched to India, Korea or China. This is particularly true of promotional pens and printed pens because they tend to be price-sensitive commodities. This article looks at how this change has taken place.
We are all familiar with the top-brand pens such as Parker, Waterman, Cross, Sheaffer and Mont Blanc. These are pens that are traditionally made in western countries and that is still largely true today because their premium prices and consequent high margins has less reliance on low manufacturing costs. However, in recent years we are beginning to see Asian plants appearing to either manufacture components for some of these brands and in some cases Mechanical Industrial Safety Ppt the entire pen itself. In the latter case this is primarily to service the emerging Asian market itself. Many believe this is the thin end of the wedge and is a precursor to the wholesale abandonment of pen manufacturing in the west completely. This would follow in the footsteps of what has happened in the promotional pens and promotional items market in general where the vast majority of manufacturing is now carried out in either India or China.
So what was so attractive to western importers that allowed Chinese manufacturers of promotional pens to flourish? Here we look at the main reasons.
1. Labour Costs: There was a time when Chinese labour costs were as low as 5% of western costs and this made the unit costs of promotional pens very low, as much of the assembly was by hand and labour intensive. In the west any hand assembly was prohibitively expensive and as a consequence much of the assembly was done using very expensive dedicated fully automatic lines. The cost of designing, building and maintaining these lines is extremely high and must be reflected in the unit-selling price. This is not a consideration where Chinese promotional pens are concerned because all pens are hand-assembled and consequently prices are much lower.
2. Tooling Charges: It would typically cost between A�50,000 to A�120,000 for a quality toolset to manufacture promotional pens when moulded in Europe or America. This cost is high because of the length of time that is needed to make a tool capable of producing up to 36 pen barrels in one mould. This requires high levels of precision so that the tool operates efficiently, with little downtime and minimal maintenance so that unit costs can be controlled. Labour costs are not a major consideration for Chinese manufacturers so they could afford to make several small tools capable of moulding, say, 4 pens at a time. These tools wear out relatively quickly but their replacement costs are negligible and consequently there is no need for them to amortise this cost into the unit cost of the promotional pen. The tooling cost for a Chinese pen can be …
Tag: promotional
Why Promotional Pens and Printed Pens Are Rarely Made in the West Any More
Europe and North America have unrivalled pedigrees as far as pen manufacturing goes but in recent years their high manufacturing costs has meant that the majority of unbranded pens have now switched to India, Korea or China. This is particularly true of promotional pens and printed pens because they tend to be price-sensitive commodities. This article looks at how this change has taken place.
We are all familiar with the top-brand pens such as Parker, Waterman, Cross, Sheaffer and Mont Blanc. These are pens that are traditionally made in western countries and that is still largely true today because their premium prices and consequent high margins has less reliance on low manufacturing costs. However, in recent years we are beginning to see Asian plants appearing to either manufacture components for some of these brands and in some cases Mechanical Industrial Safety Ppt the entire pen itself. In the latter case this is primarily to service the emerging Asian market itself. Many believe this is the thin end of the wedge and is a precursor to the wholesale abandonment of pen manufacturing in the west completely. This would follow in the footsteps of what has happened in the promotional pens and promotional items market in general where the vast majority of manufacturing is now carried out in either India or China.
So what was so attractive to western importers that allowed Chinese manufacturers of promotional pens to flourish? Here we look at the main reasons.
1. Labour Costs: There was a time when Chinese labour costs were as low as 5% of western costs and this made the unit costs of promotional pens very low, as much of the assembly was by hand and labour intensive. In the west any hand assembly was prohibitively expensive and as a consequence much of the assembly was done using very expensive dedicated fully automatic lines. The cost of designing, building and maintaining these lines is extremely high and must be reflected in the unit-selling price. This is not a consideration where Chinese promotional pens are concerned because all pens are hand-assembled and consequently prices are much lower.
2. Tooling Charges: It would typically cost between A�50,000 to A�120,000 for a quality toolset to manufacture promotional pens when moulded in Europe or America. This cost is high because of the length of time that is needed to make a tool capable of producing up to 36 pen barrels in one mould. This requires high levels of precision so that the tool operates efficiently, with little downtime and minimal maintenance so that unit costs can be controlled. Labour costs are not a major consideration for Chinese manufacturers so they could afford to make several small tools capable of moulding, say, 4 pens at a time. These tools wear out relatively quickly but their replacement costs are negligible and consequently there is no need for them to amortise this cost into the unit cost of the promotional pen. The tooling cost for a Chinese pen can be …
Promote Your Business to the Automotive Industry Using Promotional Products
The automotive industry is a big market that you should take advantage in making your business popular. There are a lot of people now that own and use cars, and with their number, you can surely make your brand known by more of your prospective customers. Advertise your business to the automotive industry using promotional products that are meant to make your market remember your business.
Using promotional products for marketing your business to the automotive industry will give you a lot of advantages. First of all, you will have the widest range of possible options to choose from. With this, you will have enough elbow room in choosing what you think would be best to represent your brand.
Another advantage that personalized products will bring your business is that they are easy to produce. Currently, there are numerous online suppliers that can provide you marketing materials at the lowest Primary Business Meaning prices and the best of services. Make a survey of the different order packages that suppliers offer and select which of them would be best in making your brand known to the automotive business.
In promoting to the automotive industry with customized products, just remember that you should use quality materials. Most of the accessories used in cars are meant to last for a long time. As such, you should make sure that the product you choose would be ready for the job. Keep in mind that durable products will bring your business years of promotion and countless advertisements.
Also, make sure that the design that you will place on these products can easily grab the attention of the customers. The printing spaces available on these promotional materials are varied Skills Needed To Be An Electrician from limited to expansive. Regardless of the available printing space, place an imprint that will attract your customers to increase the chances that they will remember your brand.
Make a survey online and find the supplier that can help you in promoting your brand to the automotive industry with promotional products. Put an imprint of a stylish business name or logo design on your chosen item and give them away to everybody who owns and uses a car; doing this will definitely help in making your business popular in the market.…