Just like the iambic pentameter of a Shakespearean sonnet, great Objectives Of Industry Analysis design satisfies us. It rhymes with our wants and our needs.
Have you ever painfully listened to your favorite song through a pair of clumsily designed headphones? Did you think, “Why did they even make these? Why aren’t they softer, lighter, better?” The truth is that they were poorly designed. No one stepped back to see that sometimes comfort is more important than price, and you don’t have to sacrifice chic for wear-ability.
Everyone has to design something at some point, and anyone can have an idea. However, even if great inspiration comes in a snap, the execution of that concept needs time to develop. Deiter Rams, the former design director of Braun for 30 Performance Of Service Sector years, has had his share of thinking over design. Many of his pieces created 20 years ago are still being referenced in design today and are finding homes in museums, like MOMA. Here is part of a statement he gives about “good design”:
“Good design should be design should make a product design is design is consistent in every but not least, good design is as little design as possible…”
Deiter’s points ring so true when focusing on design. Everything should be questioned before it is put to market, so that the client isn’t the one thinking it over. Addressing the right questions will allow you to come up with the right solutions. You could turn each one of his statements around to figure out how your design is innovative, useful, honest etc. His point that “good design is as little design as possible” should be freeing to you. Discover a way to translate your vision without beating the client over the head with it.
The results of your labor will be effortless design. As Jonathan Ive, Senior VP of Industrial Design at Apple, says it will leave everyone saying, “Why would it be any other way?” Every designer has to start somewhere and thoughtfulness can bring you to the top. So the next time you have something to design, whether tangible or conceptual, think it over and reference this article. You could become the Google of search engines, the Coke of soft drinks, or the ChapStick of lip balms.
Resources: Video Documentary: “Objectified” by Gary Huswit, 2009…