Blogging has been around on the Internet since 2004, but most industrial companies are just beginning to think about adding a blog to their website. Although a blog does not have to be part of a company’s website, and can have its own URL, you’ll get the greatest SEO benefit by having a blog incorporated into your website pages. This means industrial companies Service Industry Examples are not only faced with the decision about whether to blog, or not to blog. They also often have to factor in the cost of developing a new website, one that is “blog friendly” and SEO optimized. What that really means is a website developed with up-to-date technology. Many industrial companies stuck a website up ten years ago and haven’t updated it since!
The fear factor
Beyond the financial considerations, manufacturing companies and industrial service providers are often hard pressed to envision what a blog for their company would look like. What will they write about? Who will do the writing? How often will they have to post? With so many companies operating at the utmost lean capacity, who is going to take on what seems to be a monumental task?
How to remove the Technology Industry News fear factor
Isn’t it easier to find a destination with a map? Isn’t it easier to construct a building with a blueprint? Let’s talk about how a blog calendar can be the map, or blueprint that will provide the answers to most of the questions you have about your company’s industrial blog, and provide you with the confidence you need to move forward.
When you choose blog topics in advance, it will become clear who within your organization is best suited to write that particular post. When you have a blog calendar that covers a period of three to six months, it gives the writers a chance to think about what they will write in advance. When you develop a blog calendar based on the topics you want to cover rather than the NUMBER of posts you have to write, it becomes less overwhelming.
A framework for the blog calendar: mentorship
I think one of the best functional descriptions I’ve heard for a B2B blog is “mentor.” Think about what a mentor does. In terms of business and in a broad sense, mentors provide guidance; solutions; and tools. These mentorship roles can be an excellent framework in which to construct your blog calendar.
A simple process for creating your calendar
Do this by yourself, or have several of your potential blog contributors join you. You’ll come up with a lot more ideas if you have a team working on this.
Remember, you are not going to consider the number of posts you’ll need.
Create three columns that correspond with the mentorship framework above.
Guidance – topics will cover insights based on the expertise of your company (or an individual within your company)
Solutions – products, processes, services, or knowledge that will help your readers deal with …